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The beauty brand encourages consumers to ‘please enjoy responsibly’ in new ‘call to action’ campaign.
January 14, 2026
By: Lianna Albrizio
Associate Editor
Drunk Elephant has been a skincare brand of choice for underage beauty enthusiasts a part of the notorious Sephora Kids movement. To evolve its brand direction, Drunk Elephant is discouraging consumers from overusing its efficacious products; and instead use them appropriately. The new campaign, “Please Enjoy Responsibly,” is a call to action for age-appropriate beauty lovers to moisturize, brighten, glow, exfoliate and hydrate with tact and intention, officials said. Clarity To the Brand&...
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